Maidah Waqar

Fashion Stylist  ·  Art Director  ·  Lahore

Styling for music videos, fashion campaigns and editorial shoots — building looks that carry a story from the mood board to the final frame.

See my work Work with me
Model in an ochre silk suit reclining on an embroidered ottoman
Caramel — Creative direction & styling
Portrait of Maidah Waqar

About

Clothes that tell the story before a word is said.

I'm Maidah, a fashion stylist and art director based in Lahore. I'm currently styling music videos for acclaimed Pakistani singer Hadiqa Kiani — developing each look around the song's concept, sourcing wardrobe, jewellery and accessories, and running fittings ahead of every shoot.

Before that, I styled and assisted on campaign shoots for some of Pakistan's leading fashion labels, including Lulusar, Agha Noor, Zara Shahjahan, Zeen, Republic by Omar Farooq and Miles. My background in textile design from the National College of Arts shapes how I read fabric, colour and silhouette on camera.

Styling experience

  • 2026 — Present
    Freelance Fashion Stylist
    Hadiqa Kiani · Sufiscore

    Lead stylist on two upcoming Hadiqa Kiani music videos and assistant stylist on a third produced by Sufiscore. Concept-led looks, wardrobe and accessory sourcing, fittings, and on-set styling and continuity throughout production.

  • 2024 — 2025
    Stylist & Assistant Stylist
    Fictive Enterprises by Moiz Tirmizi

    Styled and assisted on more than 15 campaign shoots for six leading Pakistani fashion brands, contributing to art direction, preparing looks and dressing models on set.

  • 2023 — 2024
    Creative Director
    Caramel PK

    Planned and executed more than nine fashion shoots for Caramel's social campaigns, leading model casting, art direction, styling and shoot coordination.

Clients

Brands & artists I've styled for

Fashion labels and musicians I've dressed for campaigns, music videos and social shoots.

Lulusar
Caramel
Zara Shahjahan
Sufiscore
Agha Noor
Hadiqa Kiani
Zeen
Republic by Omar Farooq
Miles

Portfolio

See my work

Two featured case studies on Behance, followed by stills and behind-the-scenes moments from recent shoots.

Featured case study Two models in ochre and cobalt silk reclining on a Persian rug
Caramel

Caramel

Creative Direction & Shoot Coordination

Concept, casting, styling and on-set coordination for Caramel's social campaign shoots.
Featured case study Farida Khanum in a mustard silk sari seated on a cane settee beneath framed portraits
Farida Khanum

Farida Khanum

Art Direction

Art direction for the Farida Khanum project. See the full case study on Behance.

Gallery

Model in a peach embroidered suit seated in a blue armchair
Caramel — Campaign
Close-up of hennaed hands against ochre and cobalt silk
Caramel — Detail
Profile portrait with statement earrings and a braided ponytail
Caramel — Portrait
Model in yellow walking past a pink haveli facade
Caramel — Campaign
Styling team selecting jewellery before a shoot
Behind the scenes — Styling prep
Model in a fuchsia embroidered shirt by a window
Caramel — Campaign
Model in green walking along a red brick street
Caramel — Street
Nimra Jacob in a pale yellow shirt and white skirt against a wooden door
Nimra Jacob — Styling
Portrait in a floral print with a red flower in the hair
Caramel — Portrait
Crew setting up an outdoor shoot under the trees
Behind the scenes — On location
Model in green seated before hay bales and a cornfield
Caramel — Campaign
Model in an ochre silk suit reclining on an embroidered ottoman
Caramel — Campaign
Detail of hennaed hands and rings on emerald embroidery
Caramel — Detail
Stacked bangles and a statement ring styled for a shoot
Behind the scenes — Accessories
Two models in ochre and cobalt silk reclining on a Persian rug
Caramel — Campaign
Monitor check during an outdoor shoot
Behind the scenes — Monitor check
More on Behance

Contact

Let's work together

Available for music videos, fashion campaigns and editorial shoots. Tell me about your project and I'll get back to you.

maidahwaqarbutt99@gmail.com